Coke Promotion

My art director (Brian Billow) and I worked on a Coke promo brief and came up with this idea. 

Our creative directors didn't like it..

But we liked it. 

A few years later my  ex-art director (Brian Billow) who's now a big time famous director (Brian Billow) decided to shoot it anyway.

That's Brian Billow, now with O+

Role: GCD, copywriter