I literally thought of this campaign in the tub. My belly was sticking out of the water and I thought to myself "I wish I could lose my gut".
Won at AICP. So now it's in MoMa.
Also won the Ad Council Golden Bell.
Role: GCD, copywriter
MasterCard needed to breathe some life into the campaign after 10 years.
I decided that rather than talk about the priceless things in life, we'd enable people to experience them. This formed the basis for the MasterCard campaign moving forward.
Over 10,000 envelopes were placed in various Conde Naste publications. There were only 3 winning tickets for 3 prizes: a trip to the 7 wonders of the world, a journey to Paris to chef David Bouleys' favorite restaurants, accompainied by chef Bouley. And your portrait painted by Julian Schnabel.
Studious Pupil ran on the Oscars and won the best young director award at Cannes for Christian Bevelaqua.
The campaign won best integrated campaign at the Kelly Awards.
It was a finalist at Cannes
Won Midas Awards Gold
Kinsale Shark Awards
Communication Arts Illustration Annual.
Role: GCD, copywriter
Microsoft Office 365 allows people to work from anywhere on their documents in the cloud as long as they can connect to the internet.
We created an insert that worked as a hotspot so they could do just that.
Communication Arts Winner 2013 Interactive Annual.
Role: GCD
The Ad Council asked us to create some films to introduce the different categories of their annual award show held at the Waldorf Astoria.
This one was for the health category. We collaborated with a young animator/artist called Haley Morris. I think she did a rather nice job.
Banana Boat launched a sunscreen designed for men. That's a sunscreen designed just for men.
Role: ECD
We created the MasterCard Priceless print campaign.
'Baby' won gold at London International.
'Puppy' won silver at London International.
Role: GCD.
The Basic Talk client wanted a very strong retail campaign.
The 15s are my favorite versions.
Role: ECD
My art director (Brian Billow) and I worked on a Coke promo brief and came up with this idea.
Our creative directors didn't like it..
But we liked it.
A few years later my ex-art director (Brian Billow) who's now a big time famous director (Brian Billow) decided to shoot it anyway.
That's Brian Billow, now with O+
Role: GCD, copywriter
I worked on MasterCard for a few years, one of them won McCann NYs first ever Cannes Lion in its over 100 year history.
'Guitar' Cannes Bronze Lion.
'Favorite Things' was a Cannes Finalist.
Role: GCD, Copywriter.
Betty Crocker asked us to make cake baking more personal. So we designed an app for FaceBook. Here, people could choose the cake's ingredients, from Betty Crocker Cake mix to concrete or even toe nails. Depending on how you felt about the recipient.
Role: GCD, copywriter
To Educate people about the prizes we created these online videos with the help of Julian Schnabel, chef David Bouley and our director, Christian Bevelaqua.
Role: GCD, copywriter
Wendy's launched their spiciest sandwich ever.
Noam Murro shot it.
Role: GCD, copywriter
The print version of a campaign for the US government to encourage people to lose weight through small steps.
Role: GCD, copywiter
Unlike other eReaders a book purchased on a Kobe can be read on any other device.
Role: Copywriter
A campaign to encourage Americans to lose weight.
We also placed mini t-shirts in laundromats.
Role: GCD, copywriter
BMW was one of my main accounts at TBWA/Hunt Lascaris.
'Air Bag' was a Cannes Finalist.
'Concorde' was a Cannes Finalist.
'Erection' was a Cannes Finalist (The car had the quickest electric roof at the time. The ad appeared in the centerfold of Playboy magazine)
'Starry Night' print was a Cannes Finalist.
' Starry Night' TV was a Cannes Finalist
The BMW Diesel ads were to combat the perception that diesel cars were dirty and had poor performance. We took full page newspaper ads and actually stuck real Nicotinell patches and post-its on the actual page. They were detachable.
Role: Creative Director, Copywriter.
Three TV ads to demonstrate the many benefits of putting your work in the cloud with Office 365.
Role: GCD, copywriter
Nando's is an irreverent South African chicken chain.
Here are some irreverent chicken ads.
Role: Creative Director, copywriter.
MasterCard sponsored the NFL.
Role: GCD.
